WHY STORIES ?

 stories help connect, persuade and move people. Good stories spread.

 
 
  PERSUADE:  Sell your idea or belief

PERSUADE: Sell your idea or belief

  MOVE:  Trigger action, Stir a movement

MOVE: Trigger action, Stir a movement

  CONNECT:  Stories are the shortest distance between two people

CONNECT: Stories are the shortest distance between two people

  SPREAD:   Like wildfire or a ripple

SPREAD:  Like wildfire or a ripple

Stories are communal currencies of humanity.
— From The Arabian Nights