Work
A snippet of some select work done is given below:
Industry/Categories: FMCG, Apparels and Retail, Food & Beverage, Medical Care, Information Technology, Fintech, Ecommerce
Brand Concept & Naming, Brand Guidelines- SAMOH (Tata Trent)
Website Revamp/U/X Design- Wodehouse Capital
Brand Identity, Packaging Design, Copywriting, Brand Storytelling- Spoon of Love
Brand Concept, Identity, Brand Identity System, Packaging, Website & App U/X Design, Space Branding, Brand Guidelines, Copywriting- Augmont Gold For All
Renaming and Rebranding a diversified group- Arvog
Brand Naming- Bauli Spyroll, a SwissRoll product from Bauli
Packaging Design- Parle Monaco Pizza
Brand Storytelling & Design (Website & Collaterals) for India's first online diabetes reversal clinic - Novique
Packaging Design- Parle KrackJack ButterMasala
Rebranding/Naming for a global IT/BPO company- WNS
Brand Storytelling Investor Presentation for a US based behaviorial fintech company, Syntoniq
Conceptualized a new luxury fashion retail concept store for men on philosophy of Method & Madness. The store is aptly named- Poetry & Grammar
Packaging Design and Visual Brand Architecture for Fresh Harvest-Parle's entry into branded pulses category. Design language celebrates the rich Indian culture & legacy
Packaging Design Revamp for Parle Milkshakti ( Milk Biscuits ) highlighting milk semiotics and dynamism
Brand Naming for an Italian confectionary giant- Bauli. Bauli 'Moonfils' is a filled croissant snack.(The snack because of its crescent shape looks like a delicious piece of moon!)
Brand packaging Revamp: Revamping one of India's oldest confectionary brand-Laco
Initial Brand Conceptualisation, Pitch Deck Creation for an energy drink Startup- FYRE. The Pitch Deck and brand concept helped client acquire initial VC funding of Rs 3.2 Crores.
Brand Positioning & Brand Identity System for a Premium Fashion Lifestyle Apparel Brand for Men- A La Mode. A La Mode is positioned on a unique philosophy of "Modern Renaissance"
Brand Creation (Strategy, Naming, Brand Identity System) for a Luxury Modern Ethnic Apparel Brand- THREE|THREE is a modernic luxe woman's apparel store brand
Brand Naming & Tagline- Branded Atta 'Parosa' for a regional atta player in Rajasthan
Brand Creation*- Brand Strategy, Category Definition, Concept and Naming: Mapro Falero, Category: Pulpy Fruit Chews, Confectionary
Brand Creation*- Brand Strategy, Concept and Naming(Uno): Sarda Dairy, Vachan Milk, Farm Classics, Uno and Ziyo Category: Dairy
Brand Discovery, Category*: A National Footwear Retail Chain, Khadims
Brand Philosophy- Parle Simply Good* was positioned on the unique philosophy of 'Mindful Eating, Soulful Living'
*Some of the work was done prior to inception of Haiku.
To discuss further, kindly drop us an email: create@haikubranding.com
Testimonials
“Haiku Branding has been exceptional right from Day 1 and Nishant being a professional has always given more than what was expected from his end.
The brief was to come up with a name starting from “A” and a mix of 2 words which are not common and had an in-depth meaning to it and Nishant has been able to come up with the best of ideas by explaining the whole philosophy behind the new name.
He is a great listener and his ability to understand the business, sector, competition and to come up with a solution is noteworthy.
Be it Branding name option suggestions or creative options, he has been the architect behind the rebranding exercise and his dedication to come up with out of the box ideas by maintaining balance between strategy and creatives conceptualisation in spite of ours being a diversified business has been tremendous.
The turnaround time has been very quick as well as worth appreciating and have already referred him to a few more brands to help them turnaround their business.”
“Nishant and the team at Haiku helped us take some of our oldest products, ones with dated packaging and imagery, and make them relevant in today’s retail space. The objective was to breathe life into the product and make it stand out on any shelf, in India or abroad. They gave it a crispness and a vibrancy that I probably hadn’t even expected at the start.The process was the simplest across my many experiences with many agencies. Nishant understood my requirements and was detail oriented in the execution to make sure every small nit was addressed. The design team understood briefs and executed smartly so that we moved along very quickly without compromising on the design quality.”
“Haiku Branding team has helped to establish a very meaningful brand story and has never let us down unlike many agencies with wild promises that led to ultimate disappointment.He also helped me with great insights that simplified our Brand Positioning. No matter who the person is, people always compliment me on logo and brand name (which was the biggest problem) .Nishant with his powerful blend of creativity and synergizing to his client requirement delivered the solution, which honestly exceeded expectation . . Dare to assign Haiku Branding as branding partner and you will find it exceptional for the long haul.
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“Working with Nishant has been a great experience. He has great capability to decode nuances in brief and come up with solutions which will delight clients. The flexibility, turnaround time and quality of work has been exceptional. While he has worked on many of our Brands, we were pleasantly surprised by his approach and a total solution from Packaging to Branding and Positioning for our range of health Biscuits, when the brief was only for Branding and packaging design. It was great working with him as he provided great insights, fresh perspectives and brought in experience making solution look very simple and obvious. The brand name and positioning particularly, have been highly appreciated by all stakeholders and has been internally judged as one of the best launches recently by company.”