A snippet of some select work done is given below:
Industry/Categories: FMCG, Food & Beverage, Medical Care Technology, Retail. Product categories: Dairy, confectionary, biscuits, pickle, Ice-creams, snacks, retail footwear, soaps, beverages, spices, online medical tech startup etc
- Brand Storytelling & Design (Website & Collaterals) for India's first online diabetes reversal clinic - Novique
- Conceptualized a new luxury fashion retail concept store for men on philosophy of Method & Madness. The store is aptly named- Poetry & Grammar
- Packaging Design and Visual Brand Architecture for Fresh Harvest-Parle's entry into branded pulses category. Design language celebrates the rich Indian culture & legacy
- Packaging Design Revamp for Parle Milkshakti ( Milk Biscuits ) highlighting milk semiotics and dynamism
- Brand Naming for an Italian confectionary giant- Bauli. Bauli 'Moonfils' is a filled croissant snack.(The snack because of its crescent shape looks like a delicious piece of moon!)
- Brand packaging Revamp: Revamping one of India's oldest confectionary brand-Laco
- Initial Brand Conceptualisation, Pitch Deck Creation for an energy drink Startup- FYRE. The Pitch Deck and brand concept helped client acquire initial VC funding of Rs 3.2 Crores.
- Brand Positioning & Brand Identity System for a Premium Fashion Lifestyle Apparel Brand for Men- A La Mode. A La Mode is positioned on a unique philosophy of "Modern Renaissance"
- Brand Creation (Strategy, Naming, Brand Identity System) for a Luxury Modern Ethnic Apparel Brand- THREE|THREE is a modernic luxe woman's apparel store brand
- Brand Naming & Tagline- Branded Atta 'Parosa' for a regional atta player in Rajasthan
- Brand Creation*- Brand Strategy, Category Definition, Concept and Naming: Mapro Falero, Category: Pulpy Fruit Chews, Confectionary
- Brand Creation*- Brand Strategy, Concept and Naming(Uno): Sarda Dairy, Vachan Milk, Farm Classics, Uno and Ziyo Category: Dairy
- Brand Discovery, Category*: A National Footwear Retail Chain, Khadims
- Brand Philosophy- Parle Simply Good* was positioned on the unique philosophy of 'Mindful Eating, Soulful Living'
*Some of the work was done prior to inception of Haiku.
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