Work

 A snippet of some select work done is given below:

Industry/Categories: FMCG, Foods/Personal Care and Retail. Product categories: Dairy, confectionary, biscuits, pickle, Ice-creams, snacks, retail footwear, soaps, beverages, spices etc

  • Packaging Design and Visual Brand Architecture for Fresh Harvest-Parle's entry into branded pulses category. Design language celebrates the rich Indian culture & legacy
  • Packaging Design Revamp for Parle Milkshakti ( Milk Biscuits ) highlighting milk semiotics and dynamism
  • Brand Naming for an Italian confectionary giant- Bauli. Bauli 'Moonfils' is a filled croissant snack.(The snack because of it's crescent shape looks like a delicious piece of moon!)
  • Brand packaging Revamp: Revamping one of India's oldest confectionary brand-Laco
  • Brand Conceptualisation & Packaging for an energy drink Startup- FYRE
  • Brand Positioning & Brand Identity System for a Premium Fashion Lifestyle Apparel Brand for Men- A La Mode. A La Mode is positioned on a unique philosophy of "Modern Renaissance"
  • Brand Creation (Strategy, Naming, Brand Identity System) for a Luxury Modern Ethnic Apparel Brand- THREE|THREE is a modernic luxe woman's apparel store brand
  • Brand Naming & Tagline- Branded Atta 'Parosa' for a regional atta player in Rajasthan
  • Brand Creation*- Brand Strategy, Category Definition, Concept and Naming: Mapro Falero, Category: Pulpy Fruit Chews, Confectionary
  • Brand Creation*- Brand Strategy, Concept and Naming: Sarda Dairy, Vachan Milk, Farm Classics, Uno and Ziyo Category: Dairy
  • Brand Discovery, Category*: A National Footwear Retail Chain, Khadims
  • Brand Philosophy- Parle Simply Good* was positioned on the unique philosophy of 'Mindful Eating, Soulful Living'

*Some of the work was done prior to inception of Haiku.

To discuss further, kindly drop us an email: create@haikubranding.com

 


Testimonials

Nishant and the team at Haiku helped us take some of our oldest products, ones with dated packaging and imagery, and make them relevant in today’s retail space. The objective was to breathe life into the product and make it stand out on any shelf, in India or abroad. They gave it a crispness and a vibrancy that I probably hadn’t even expected at the start.The process was the simplest across my many experiences with many agencies. Nishant understood my requirements and was detail oriented in the execution to make sure every small nit was addressed. The design team understood briefs and executed smartly so that we moved along very quickly without compromising on the design quality.
— Nihal Doshi, Executive Director, The Ravalgaon Sugar Farm Ltd
Working with Nishant has been a great experience. He has great capability to decode nuances in brief and come up with solutions which will delight clients. The flexibility, turnaround time and quality of work has been exceptional. While he has worked on many of our Brands, we were pleasantly surprised by his approach and a total solution from Packaging to Branding and Positioning for our Simply Good range of health Biscuits, when the brief was only for Branding and packaging design. It was great working with him as he provided great insights, fresh perspectives and brought in experience making solution look very simple and obvious. The Simply Good Brand name and positioning particularly, have been highly appreciated by all stakeholders and has been internally judged as one of the best launches recently by company.
— Mayank Shah, Parle Products Ltd.