Your brand name is the first and the most utilised asset of your business. It all begins with a name.
A name is very instinctive yet it tells a lot about the kind of business you do, the human values you represent and the culture you reflect. Brand name sets expectations. And just like the title of a great story or a bestselling book-A well crafted name will tease and tell.
What makes a name good?
A good brand name is simple, unique, catchy and memorable. A great name has depth of meaning and reflects your brand positioning, company culture or philosophy. A great name begins a remarkable business story.
Naming is a disciplined craft. Being rooted in strategic brand thinking, playful with words and good at connecting the dots is essential in creating the right name-one that gets you on their lips. And inside their hearts. Name is a good starting point. And you will live with it for a long time. So choose well.
Haiku is a specialist brand naming agency that help clients craft awesome names. We give you a name that is unique, easy to pronounce, catchy, brand aligned and trademarkable. And on time.